About Us

Gaining the respect and support of your customers requires effort, best practices and the sincere desire to provide our customers with the best quality, tasty and satisfying sauces.

For Claridge Foods this begins with a promise to bring high quality, responsibly sourced products to our customers, delivering satisfying flavors that please every palate.

For over 50 years we have worked with partners throughout the EU, listening to our customers’ needs, perfecting our recipes, in the end providing a wide variety of sauces, mayonnaise and condiments to satisfy the most sophisticated palate. We strive to always meet the needs of our distributor’s but most importantly to exceed expectations of the customers we strive to satisfy.

Quality Standards

After careful study of the US marketplace Claridge Foods recognized that the market is favorable to receive our product offering of new flavors and European sauces, as the market has the usual offerings but none with the extended flavor offerings that our products provide.

With over 350 million people the opportunity to introduce our unique recipes and flavors to the US is now. The american market is constantly looking for new alternatives.

Our initial distribution plan is to introduce our products to the US Market starting with select markets in Florida, California, Washington and Texas. Further expanding as the demand requires. Additionally once Claridge Foods has established a footprint in the US markets we intend to explore importing additional ethnic foods.

All products are painstakingly manufactured in Belgium, always complying with the highest health and safety standards receiving the necessary department certificates as required in Belgium, and is now going through getting the approval from FDA to be able to import to the US markets.

In 2009, I made a commitment to access the real estate development market focusing on the achievement of social housing and using my professional experience to provide the citizens of our country whose income equals guaranteed minimum wage or less an opportunity to acquire property of low life of 140.000 DHS. I have held and honored my commitment ever since.

I launched a similar project this year, in 2016, however, this time, we faced risks on all fronts, because of the current global economy. Yet, I was determined, and nothing would prevent me from venturing to a country famous for its premise that everything can change in a split of a second, the country of Uncle Sam.

We created an entity called “Claridge Foods Distribution, LLC” and have specialized in the distribution of food processing under our brand “Willy.” Our policy is dominated by the audacity of aspirations among the most important universal groups, which persist despite the various obstacles that affect all of us in the context of the global financial crisis.

Our area of intervention extends throughout the U.S. territory and soon the Middle East, based on a strong will to continue to expand even further to maintain an ideal position in relation to our competitors. Our group is based on a strength of steel, with a focus on the qualification of human resources to improve their technical expertise, their knowledge, and to always be listening to them. This approach of human relations, devoid of any political, socal, religious, racial, cultural, or ethnical discrimination, has allowed us to enter into all markets without difficulty, having all the necessary support, whether administrative, financial, commercial, and/or legal.

In that regard, we will see growth over the next years with respect to the development of our group and its mission, which remains critical to our level of performance, our business, and the quality of service required by our clients.

Our factory has always worked under halal regulations, we use no animal gum or alcohol, we also use synthetic brushes to wash our machines. Our recipes have been halal for more than 50 years, at that time the word halal was only for meat but now we finally moved to halal sauces with no animal gum or alcohol, only natural ingredients.

Soufiane Saaad
CEO – Claridge Foods Distribution